Girlie Gardening

Pink watering cans, lip print wellies, lilac twine! Female gardeners are girlie and proud of it!

No longer are they blending in with the soil in their raised beds and borders but they are taking on the spectacle of their blooms - pink, blue, yellow, lilac - gardens are alive with colour, so why not the gardeners!

That is the thinking behind Girlie Gardening, a thriving business that is bringing fun to gardens, with a range of products that as well as being well-made and practical are unashamedly girlie.

The concept is the brainchild of Helen James, mother of 5, and Cathy Caudwell Todd, mother of two. The pair were friends who felt the country's army of women gardeners would appreciate a little glamour as they weeded, planted and watered.

This niche business is not only designed to get women everywhere into the garden, but is also the trendiest party plan company on the block. All the products are sold via home parties.

The entrepreneurial pair have recruited agents around the UK and have plans to expand to around 1000 agents in the UK